Pallas University of Applied Sciences
Pallas University of Applied Sciences
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Curriculum subjectVisual Culture and Visual Semiotics
| Subject |
| Subject code |
FE.33.02 |
| Subject name |
Visual Culture and Visual Semiotics |
| Credit points |
2 ECTS |
| Grading method |
Distinctive |
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| Curriculum subject |
| Curriculum |
2017 2271 |
| Study year |
2 |
| Semester |
Spring semester |
| Subject type |
Mandatory |
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| General description |
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• the concept and the limits of the visual; visual culture and visual studies;
• mediated and non-mediated visuality;
• essentialist and functionalist visual culture theories;
• key features of visual semiotics
• “iconic grammar” and iconic regularities: from structuralism to post-structuralism;
• the importance of iconic communication in society;
• mediated visuality and the truth value of iconic information; |
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| Study outcome |
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On successful completion of this course the students should be able to:
• know, systematically, the goal and specifics of visual culture studies;
• know their way around in the main concepts and methods used in visual rhetoric;
• know the function of different media in visual culture as a whole;
• know their way around in the idiosyncrasies of art communication in the context of visual culture;
• know the contextualization necessary in the theorization of visual culture;
• informedly choose between different methods of analysis;
• combine different methods of analysis and theorization;
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| Current rounds |
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| Visual Culture and Visual Semiotics F-18 MA-18-Kunst ME-18 S-18 T-18 |
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