Pallas University of Applied Sciences
Pallas University of Applied Sciences
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Curriculum subjectCorporate and Infographics. Corporate product
| Subject |
| Subject code |
ME.71.03 |
| Subject name |
Corporate and Infographics. Corporate product |
| Credit points |
2 ECTS |
| Grading method |
Distinctive |
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| Curriculum subject |
| Curriculum |
2019 2272 |
| Study year |
3 |
| Semester |
Spring semester |
| Subject type |
Mandatory |
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| General description |
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• Introduction: corporate product, its properties, definition, its relationship with design disciplines
• Process of the corporate product: stages and roles in the process, communication
• Information: tools, methods, results
• Design and Management: regularities, techniques and visualisation of ideas |
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| Aim |
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| The objective is to examine the corporate product and corporate identity from the advertising perspective. To acquire theoretical knowledge and practical skills in the preparation and planning of a corporate product, which can be implemented as part of corporate identity. Development of the product concept and digital visualisation of ideas helps to understand and find new, innovative ideas in the field of corporate product. |
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| Study outcome |
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Upon completion of the course, students will:
1. have a perception of the corporate product and is familiar with the area-specific terminology;
2. be able to understand the technological and cultural themes of the corporate product;
3. be able to find innovative connections between the corporate identity and the fields of media and advertising;
4. know the principles of teamwork, participating in group work and discussions;
5. be able to plan and design the corporate product. |
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| Current rounds |
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| Corporate and Infographics. Corporate product ME-17 |
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