Pallas University of Applied Sciences
Pallas University of Applied Sciences
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Curriculum subjectAdvertising
| Subject |
| Subject code |
ME.62.02 |
| Subject name |
Advertising |
| Credit points |
2 ECTS |
| Grading method |
Distinctive |
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| Curriculum subject |
| Curriculum |
2019 2272 |
| Study year |
3 |
| Semester |
Fall semester |
| Subject type |
Mandatory |
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| General description |
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Brief description:
• Introduction, the types of advertisement, the structure of a visual advertisement, including innovative advertisement solutions.
• Visual methodologies for analyzing advertisement.
• Analysis of structure and contents of a visual advertisement.
• Consumer culture – product, goods, services, money.
• Marketing, branding, trademark.
• Positioning. Classical techniques of positioning. Positioning the leader and the chaser.
• The legal regulations of advertising. Advertising ethics and good practice. |
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| Aim |
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| The objective is to give an overview of advertising - the essence, its use in marketing, the creative process, legal regulations and ethical issues in advertising. To introduce the terminology and methods of analysis in the field. |
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| Study outcome |
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Learning outcomes
Upon completion of the course, students will:
1. have overview of the use of advertising in marketing;
2. be familiar with advertising related terminology and be able to analyse advertisements;
3. have knowledge about the creative process of advertising;
4. be able to recognize the need for data and research in order to design an advertisement;
5. be familiar with the ethical issues and legal aspects of advertising. |
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| Current rounds |
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| None |
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