Pallas University of Applied Sciences
Pallas University of Applied Sciences
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Curriculum subjectAdvertising Psychology
| Subject |
| Subject code |
ME.62.03 |
| Subject name |
Advertising Psychology |
| Credit points |
2 ECTS |
| Grading method |
Distinctive (letters) |
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| Curriculum subject |
| Curriculum |
2019 2272 |
| Study year |
3 |
| Semester |
Spring semester |
| Subject type |
Mandatory |
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| General description |
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Brief description:
• Introduction to advertising psychology, psychological phenomena.
• The psychology of consumer behaviour.
• Psychology of influencing. Manipulation vs. persuasion.
• Non-verbal behaviour – body language.
• The specifics of internet psychology. Advertising in social media. |
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| Aim |
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| The objective is to give an overview of advertising psychology, showcasing issues related to advertising ethics and advertising psychology, to teach the future media and advertising professionals to comprehend the terminology in their field. |
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| Study outcome |
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Learning outcomes
Upon completion of the course, students will:
1. know the trends and areas of research in advertising psychology;
2. be familiar with the terminology of advertising psychology;
3. be able to recognize and use the psychological influencing techniques in advertisements;
4. be able to analyse advertisements from the perspective of psychological influencing. |
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| Current rounds |
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| None |
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