Pallas University of Applied Sciences
Pallas University of Applied Sciences
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Curriculum subjectMarketing
| Subject |
| Subject code |
DD.10.02 |
| Subject name |
Marketing |
| Credit points |
2 ECTS |
| Grading method |
Nondistinctive |
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| Curriculum subject |
| Curriculum |
2018 2272 |
| Study year |
3 |
| Semester |
Spring semester |
| Subject type |
Mandatory |
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| General description |
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• The strategic use of design in business;
• Design management;
• Marketing;
• Brand and image. |
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| Aim |
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• To provide the basic knowledge of the design management in order to understand the possibilities of applying design in planning and implementing the company’s strategic development plan;
• To provide the basic knowledge of the management of the design project and the related planning of processes and resources;
• To introduce the marketing principles and methods related to the product development;
• To provide the knowledge of the creation of brand identity and image, their processes and possibilities. |
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| Study outcome |
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Upon completion, students will
• be aware of the principles of design management and marketing;
• comprehend the possibilities of using design strategically in business;
• be aware of the principles of the project management and budgeting;
• comprehend the principles of creating a brand and image |
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| Current rounds |
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| None |
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