Pallas University of Applied Sciences
Pallas University of Applied Sciences
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Curriculum subjectAdvertising and Advertising Psychology
| Subject |
| Subject code |
ME.62.01 |
| Subject name |
Advertising and Advertising Psychology |
| Credit points |
3 ECTS |
| Grading method |
Nondistinctive |
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| Curriculum subject |
| Curriculum |
2018 2272 |
| Study year |
3 |
| Semester |
Fall semester |
| Subject type |
Mandatory |
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| General description |
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• Concepts related to advertising psychology
• A comprehensive overview of consumer behaviour and influencing psychology |
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| Aim |
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| The objective is to give an overview of advertising psychology, showcasing issues related to advertising ethics and advertising psychology, to teach the future media and advertising professionals to comprehend the terminology in their field. |
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| Study outcome |
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Upon completion of the course, students will:
1. know the trends and areas of research in advertising psychology, be familiar with the related terminology;
2. be able to recognize and use the psychological influencing techniques and opportunities in designing advertisements. |
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| Current rounds |
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| None |
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