Pallas University of Applied Sciences
Pallas University of Applied Sciences
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Curriculum subjectCopywriting
| Subject |
| Subject code |
ME.64.01 |
| Subject name |
Copywriting |
| Credit points |
2 ECTS |
| Grading method |
Nondistinctive |
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| Curriculum subject |
| Curriculum |
2013 2272 |
| Study year |
2 |
| Semester |
Spring semester |
| Subject type |
Mandatory |
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| General description |
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| • Overview of copywriting, building the tone for a brand and copywriting for different types of media. |
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| Aim |
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| The objective is to give an overview of the copywriter’s work and advertorial copywriting for different brands and media outlets. |
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| Study outcome |
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Upon completion of the course, students will:
1. comprehend the work of a copywriter in a design agency;
2. know the origins for creating the tone for a brand;
3. know the fundamentals of writing to different types of media;
4. be able to distinguish between a poorly written advertising copy and an influential advertising copy;
5. be able to avoid cliches. |
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| Current rounds |
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| Copywriting ME-18 |
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