Pallas University of Applied Sciences
Pallas University of Applied Sciences
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Curriculum subjectBrand
| Subject |
| Subject code |
ME.63.01 |
| Subject name |
Brand |
| Credit points |
2 ECTS |
| Grading method |
Nondistinctive |
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| Curriculum subject |
| Curriculum |
2019 2272 |
| Study year |
4 |
| Semester |
Fall semester |
| Subject type |
Mandatory |
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| General description |
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• Introduction: brand, its properties, specification, definition, relationship with the marketing and design disciplines
• Brand process: stages and roles in the process, communication
• Information: tools, methods, results
• Attention and control: regularities, techniques |
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| Aim |
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| The objective is to view the brand from the perspective of advertising and corporate identity. During the course the students will acquire theoretical knowledge and practical skills in the planning and preparation of the brand, which can be applied in the field of media and advertising art. |
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| Study outcome |
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Upon completion of the course, students will:
1. have an overview of the brand and be familiar with the related terminology;
2. be able to understand the technological and cultural themes of a brand;
3. be able to find innovative connections in a brand’s corporate identity and in the field of media and advertising products;
4. know the principles of teamwork, participate in group work and discussions;
5. be able to plan and design a brand. |
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| Current rounds |
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| None |
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