Pallas University of Applied Sciences
Pallas University of Applied Sciences
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Curriculum subjectDesign Management and Marketing
| Subject |
| Subject code |
DD.10.01 |
| Subject name |
Design Management and Marketing |
| Credit points |
2 ECTS |
| Grading method |
Nondistinctive |
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| Curriculum subject |
| Curriculum |
2016 2267 |
| Study year |
3 |
| Semester |
Fall semester |
| Subject type |
Mandatory |
| Specialization |
design |
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| General description |
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The strategic use of design in business;
Design management;
Marketing;
Brand and image. |
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| Aim |
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To provide the basic knowledge of the design management in order to understand the possibilities of applying design in planning and implementing the company’s strategic development plan;
To provide the basic knowledge of the management of the design project and the related planning of processes and resources;
To introduce the marketing principles and methods related to the product development;
To provide the knowledge of the creation of brand identity and image, their processes and possibilities. |
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| Study outcome |
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Upon completion, students will
be aware of the principles of design management and marketing;
comprehend the possibilities of using design strategically in business;
be aware of the principles of the project management and budgeting;
comprehend the principles of creating a brand and image |
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| Current rounds |
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| None |
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