Subject 'Design Management and Marketing'

Year:   2016/2017    2017/2018    2018/2019    2019/2020    

 The strategic use of design in business;
 Design management;
 Marketing;
 Brand and image.

 To provide the basic knowledge of the design management in order to understand the possibilities of applying design in planning and implementing the company’s strategic development plan;
 To provide the basic knowledge of the management of the design project and the related planning of processes and resources;
 To introduce the marketing principles and methods related to the product development;
 To provide the knowledge of the creation of brand identity and image, their processes and possibilities.

Upon completion, students will
 be aware of the principles of design management and marketing;
 comprehend the possibilities of using design strategically in business;
 be aware of the principles of the project management and budgeting;
 comprehend the principles of creating a brand and image

2016: 2267  2268  2272  2275  

2015: 2263  2266  2267  2268  2272  2275  

2014: 2263  2266  2267  2268  2272  2272  2275  

2013: 2266  2267  2268  2272  2275  S,2263