Curriculum: Media and Advertisement Design 2009

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Certificate of completion of secondary education,
successful passing of TAC entrance examinations, admission on the basis of a ranking list

Diploma of Professional Higher Education (Media and Advertisement Design)

Diploma of Professional Higher Education, Academic Transcript in Estonian, Diploma Supplement in English

1. Provide high-quality professional higher education in the field of media design and advertising art.
2. Prepare students for pursuing professional careers as designers and artists in print media and electronic media.
3. Provide knowledge and skills and inculcate values that help develop innovative and creative thinking.
4. Educate the next generation of professionals in media and advertising industry and in the fields of liberal arts.
5. Prepare students for moving into post-graduate studies as well as for life-long learning and continuous self-development in other ways.

first cycle higher education,
Estonian Qualifications Framework Level 6,
European Qualifications Framework for Lifelong Learning Level 6

General module and speciality module: compulsory
Module of elective and optional subjects: it is compulsory to select one of the three elective sets of general subjects (see curriculum modules below); optional subjects can be selected from among the optional subject courses offered by TAC (about 10 courses each term) and by other higher education institutions.

Master´s studies

The curriculum (240 ECTS) comprises the following modules:
General module 74 ECTS
I. General theoretical subjects 28 ECTS
II. General practical subjects 46 ECTS
Module of elective and optional subjects 16 ECTS
I. Elective sets of general subjects 8 ECTS
II. Optional subjects 8 ECTS
Speciality module 150 ECTS
I. Basic speciality subjects 17 ECTS
II. Theoretical speciality subjects 23 ECTS
III. Graphic design 48 ECTS
IV. Media design 39 ECTS
V. Projects and practice 8 ECTS
VI. Final project 15 ECTS

Upon successful completion of the curriculum, students will:
- have an understanding of the key future trends, functional mechanisms and the social role of media and advertising design;
- have an understanding of the social functions and uses of media design and advertising in the field of culture;
- be able to devise, implement and evaluate different creative projects, analyse and complete project goals with the help of contemporary information technologies;
- be able to consciously choose appropriate techniques and channels for the accomplishment of tasks in media and advertising;
- be aware of the psychological effect on society of multimedia and graphic design and advertising;
- be able to build a team and/or participate on a team as a hard-working and responsible member;
- understand and manage the communication process between the customer, the artist and the audience;
- be able to express themselves on professional issues in the mother tongue and in at least one foreign language;
- be socially active, understand and accept different attitudes and values;
- be able to generate creative ideas and have the courage to try unconventional solutions;
- be able to use specialized knowledge in the profession of media and advertising design, being either an employee or an employer;
- know the importance of personal development and be committed to life-long learning and creative professional activity.