Curriculum: Media and Advertisement Design 2017

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Certificate of completion of secondary education,
successful passing of entrance examinations, admission on the basis of a ranking list

Diploma of Applied Higher Education (Media and Advertisement Design)

Diploma of Applied Higher Education, diploma supplement

1. Provide high-quality applied higher education in the field of media and advertising art;
2. Prepare students for pursuing professional careers as designers and artists in print and electronic media;
3. Provide knowledge and skills and instill values that develop and support innovative and creative thinking;
4. Educate the next generation of professionals in media and advertising industry and in the fields of liberal arts.
5. Prepare students for their future master studies as well as for life-long continuous self-development in other manners.

first cycle higher education,
Estonian Qualifications Framework Level 6,
European Qualifications Framework for Lifelong Learning Level 6

General module, module of specialty subjects and practice: compulsory
Module of elective and optional subjects: it is compulsory to select one of the two elective sets of general subjects (cf curriculum modules); optional subjects can be selected from the optional subjects offered by Pallas and by other higher education institutions

Master´s studies

Curriculum (240 ECTS) is composed of the following modules:

General module 54 ECTS
I General theoretical subjects 22 ECTS
II General practical subjects 32 ECTS

Module of elective and optional subjects 21 ECTS
I Set of elective subjects 10 ECTS
II Optional subjects 11 ECTS

Specialty module 115 ECTS
I General specialty subjects 12 ECTS
II Basic specialty subjects 18 ECTS
III Theoretical specialty subjects 15 ECTS
IV Graphic design 21 ECTS
V Media design 37 ECTS
V.1 Set of linear design subjects 25 ECTS
V.2 Set of interactive design subjects 12 ECTS
VI Subjects of the design field module 12 ECTS

Module of practice 36 ECTS
Practice and practical projects 33 ECTS
Pre-thesis practice 3 ECTS

Final project 14 ECTS

Upon completion of the curriculum, students will:
- comprehend the developments in media and advertisement design, their operating mechanisms and functions in society;
- comprehend the role of media and advertisement design in the field of culture;
- be able to devise, implement and evaluate various creative projects, analyse and address the potential upcoming problems;
- be able to consciously choose appropriate techniques and media for the accomplishment of tasks in media and advertising design;
- be aware of the psychological effects of multimedia, graphic design and advertising;
- be able to build a team and/or participate in a team environment as a hard-working and responsible partner;
- be able to manage the communication process with the client and/or audience;
- be able to express themselves professionally in Estonian and English;
- be socially active, understand and accept different attitudes and values;
- be able to generate creative ideas and have courage to find unusual solutions;
- be able to apply their professional skills of media and advertising design, being either an employer or/and employee;
- understand the importance of personal development and be committed to life-long learning and creative process.