Subject 'Corporate and Infographics. Corporate product'

Year:   2019/2020    2020/2021    2021/2022    2022/2023    2023/2024    

• Introduction: corporate product, its properties, definition, its relationship with design disciplines
• Process of the corporate product: stages and roles in the process, communication
• Information: tools, methods, results
• Design and Management: regularities, techniques and visualisation of ideas

The objective is to examine the corporate product and corporate identity from the advertising perspective. To acquire theoretical knowledge and practical skills in the preparation and planning of a corporate product, which can be implemented as part of corporate identity. Development of the product concept and digital visualisation of ideas helps to understand and find new, innovative ideas in the field of corporate product.

Upon completion of the course, students will:
1. have a perception of the corporate product and is familiar with the area-specific terminology;
2. be able to understand the technological and cultural themes of the corporate product;
3. be able to find innovative connections between the corporate identity and the fields of media and advertising;
4. know the principles of teamwork, participating in group work and discussions;
5. be able to plan and design the corporate product.

2019: 2272  

2018: 2272  

2017: 2272  

2016: 2272  

2015: 2272  

2014: 2272  2272  

2013: 2272