Subject 'Semiotics and Communication Theory'

Year:   2018/2019    2019/2020    2020/2021    2021/2022    2022/2023    

• what is semiotics? semiotics as the methodology of the theory of signs and humanitarian sciences;
• the founders of modern semiotics. CH.S. Peirce and semiotics, F. de Saussure and semiology; structuralism.
• semantics — theories of meaning: denotatum and designatum, intension and extension, signification and reference. name and description; the problematics of truth in semiotics; semantic representation. linguistic relativity.
• bio- and zoosemiotics;
• culture and semiotics; art semiotics; semiosphere and the Tartu-Moscow school of semiotics;
• the semiotics of (everyday) life;
• visual semiotics;
• basic knowledge on the evolutionary mechanisms of information encoding and propagation;
• the emergence and nature of mass communication;
• the technological foundation and formats of mass communication; the possibilities and limitations of mass communication, the specialization of its many formats;
• the historical development of communication technologies;
• the characteristics and limitations of visual communications;

• to learn the character and the potential applications of semiotics;
• to learn to understand and analyze one's work according to the principles of semiotics;
• to perceive the positions and motivations of the parties participating in communication processes.

On successful completion of this course the students should be able to:
• understand the fundamental concepts of and the main directions of development in semiotics;
• have a systematic understanding of the methods and the potential applications of semiotics;
• identify the positions and contextual conditions of the participants in a semiotic communication situation;
• have the basic knowledge to perform a semiotic analysis;
• critically-analytically analyze whole texts;
• understand, on a basic level, the nature of information and communication;
• understand, on a basic level, the technologies and ideologies of communication;
• identify the positions and motivation of parties participating in communicative processes;
• have a basic knowledge of the politically determined nature of mass communication;
• critically and analytically analyze texts on different media.

2019: 2263  2266  2271  2272  

2018: 2263  2266  2271  2272  

2017: 2263  2266  2271  2272  

2016: 2263  2266  2271  2272  

2015: 2271  

2014: 2271