Subject 'Advertising and Advertising Psychology'

Year:   2014/2015    2015/2016    2016/2017    2017/2018    2018/2019    

• Concepts related to advertising psychology
• A comprehensive overview of consumer behaviour and influencing psychology

The objective is to give an overview of advertising psychology, showcasing issues related to advertising ethics and advertising psychology, to teach the future media and advertising professionals to comprehend the terminology in their field.

Upon completion of the course, students will:
1. know the trends and areas of research in advertising psychology, be familiar with the related terminology;
2. be able to recognize and use the psychological influencing techniques and opportunities in designing advertisements.

2018: 2272  

2017: 2272  

2016: 2272  

2015: 2272  

2014: 2272  2272