Subject 'Brand'

Year:   2016/2017    2017/2018    2018/2019    2019/2020    2020/2021    

• Introduction: brand, its properties, specification, definition, relationship with the marketing and design disciplines
• Brand process: stages and roles in the process, communication
• Information: tools, methods, results
• Attention and control: regularities, techniques

The objective is to view the brand from the perspective of advertising and corporate identity. During the course the students will acquire theoretical knowledge and practical skills in the planning and preparation of the brand, which can be applied in the field of media and advertising art.

Upon completion of the course, students will:
1. have an overview of the brand and be familiar with the related terminology;
2. be able to understand the technological and cultural themes of a brand;
3. be able to find innovative connections in a brand’s corporate identity and in the field of media and advertising products;
4. know the principles of teamwork, participate in group work and discussions;
5. be able to plan and design a brand.

2019: 2272  

2018: 2272  

2017: 2272  

2016: 2272  

2015: 2272  

2014: 2272  2272  

2013: 2272