Subject 'Copywriting'

Year:   2019/2020    2020/2021    2021/2022    2022/2023    2023/2024    

• Overview of copywriting, building the tone for a brand and copywriting for different types of media.

The objective is to give an overview of the copywriter’s work and advertorial copywriting for different brands and media outlets.

Upon completion of the course, students will:
1. comprehend the work of a copywriter in a design agency;
2. know the origins for creating the tone for a brand;
3. know the fundamentals of writing to different types of media;
4. be able to distinguish between a poorly written advertising copy and an influential advertising copy;
5. be able to avoid cliches.

2019: 2272  

2018: 2272  

2017: 2272  

2016: 2272  

2015: 2272  

2014: 2272  2272  

2013: 2272